Eventually, a one-minute previsualization video highlighting the idea of 'kicking someone's butt with the Force helped convince the designers that The Force Unleashed would be 'a great game' Star Wars creator George Lucas, upon seeing the one-minute video, told the designers to 'go make that game'. These illustrations inspired the creation of dozens of simple, three-dimensional animations. Production was greatly aided by the generation of a large amount of concept art, which was intended to visually bridge the two Star Wars trilogies, convey the impression of a 'lived-in' universe, show how the galaxy changes under Imperial rule, and to seem familiar yet an off-hand comment about the Force in the game being powerful enough 'to pull a Star Destroyer out of the sky' inspired an image by senior concept artist Amy Beth Christenson that became an important part of the developers' idea pitches and evolved into a major moment in the game. Consumer feedback helped the developers narrow in on seven concepts, and elements from those seven went into The Force Unleashed 's overall concept.

Over 100 initial concepts were whittled down to 20 to 25 that included making the game the third entry in the Star Wars: Knights of the Old Republic series, or to have the character play as a Wookiee 'superhero,' Darth Maul, a bounty hunter, a smuggler, a 'gadget-wielding mercenary', or 'the last Skywalker'. This was the first visualization of the 'Force unleashed' concept. 1.4 Cinematic focus and cast performance.

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